Business Portraits

In the rapid pace of today's society, people make value judgments often based solely on first impressions. Therefore, it is critical that a business portrait project a successful and positive image. The correct clothing selection can create the image that businesses seek, while the wrong clothing selection may leave the viewer with a negative feeling toward that person or company.

For Female Executives

Dresses or skirted suits create the best image for the female executive. Keep lines simple and tailored. Avoid ruffles and lace. Solid colors work the best with dark blue, black, medium gray or beige being the most acceptable. Avoid light colors, pastels and prints. Wool and wool blends are the best. Any material that has a "rich look" may be used. Avoid anything that appears seasonal or is a "fad". Blouses should be long sleeve, white or pastel, silk or a silk type. An open neck or V-neck is best, however, let your own personal taste be your guide. Keep jewelry to a minimum. Make-up is necessary. Do not over do it.

 For Male Executives

 Suits are in order. Avoid sport coats and blazers for business portraits. Suits should be either wool or a wool blend. Dark blue or dark gray are the best colors for executive portraits. Dark blue is the preferred color. Lightweight summer suits are comfortable on hot days but do not present a successful executive image in a portrait. Light colors may make you appear heavier than you are. Stay with a dark solid color or a dark pin stripe.

Shirts should be long sleeve, straight collar, not button down, pressed well, white and cotton or cotton blend. Don't be fooled, your suit coat photographs differently if worn over a short sleeve shirt.

Ties should fit your personality. Avoid wild patterns, seasonal or "trendy" styles. Solid, diagonal stripe or a small dot is most acceptable. Avoid jewelry unless you are in the jewelry, high fashion or entertainment business.